Rhiti Sports Management to handle Dhoni big list of endorsements

It seems Dhoni will keep surprising the country with his decisions which are fast however calculative. These decisions are made on and off the field pretty fast whether its about taking the Big step to marry the childhood friend or signing the biggest deal in the history of Indian cricket by any player.

He is in the news after he signed a two year deal of Rs 200 crore with Rhiti Sports Management and advertising agency Mindscapes which will jointly manage the Dhoni's endorsements and brand associations, corporate profile, digital rights and social networking sites.

Dhoni endorses over 22 brands including the big names like PepsiCo, Reebok, Aircel and Godrej. This list is expected to grow further this year after such a hefty deal.

Some of the sources are claiming that after this deal Dhoni total accumulated wealth is equivalent of Tiger Woods now, who was declared as the richest sportsman couple of years ago.

With this Deal, Dhoni has surpassed the record deal which Tendulkar had signed the 3 year deal with the sports management firm named Iconix in 2006 which was of Rs 180 crore.


Leave a Comment