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Pirelli is a diverse multinational company based in Milan, Italy involved in production of tyres and cables, which publishes trade calendar every year since 1964 except the 10 years (1974 - 1983) due to the world recession from the oil shock.

These calendars are famous the for the beautiful and nude models which features in the calendar.

Famous is actually not the right word to choose here as these calendars are one of those term/keyword which brings revolution on the web every year when it is released. The USP of this calendar is its limited availability as it is not sold and is only given as a corporate gift to a restricted number of important Pirelli customers and celebrity VIPs and none of the youngster, be it any part of the world do not want to miss the glimpse of this piece.

The latest version has beet shot by Terry Richardson, an American fashion photographer. He shot the latest calendar without any complicated and artificial fashion trends.

The setting has no showy backgrounds or schemes, in line with the photographer's simplicity and focus on the essential, says Richardson, "captures the moment - that's why I shoot without extra equipment and without assistants", he added.

Though the calendar is not sold, still it is all over the web and can be serached easily via any search engine on the web which exactly makes it The Hot Stuff on the web.