Daily News Magazine from India & around the world.

IIFA Awards 2010 are being telecasted on Star Plus as we speak, however as earlier times it has not been a star studded event this year because of the boycott it faced by the South Indian Film Chamber of Commerce (SIFCC).

South Indian Film Chamber of Commerce (SIFCC) also threatened to boycott all the actors who attend the IIFA awards at Colombo, Sri Lanka.

Even Bachchans and Shahrukh Khan took the back seat and didn't attend the awards; however Salman is someone who does not follow the rules and make his own. Hrithik Roshan is also not intimidated by the boycott and makes a sizzling performance at IIFA 2010.

Bipasha Basu, Priyanka Chopra, Saif Ali khan, Vivek Oberoi, Boman Irani, Lara Dutta, Ritesh Deshmukh, Kareena Kapoor, Neil Nitin Mukesh and Sri Lankan beauty Jacqueline Fernandez are also some of the celebrities who will be seen at this event.

Catch the IIFA Awards on the official website of Star Plus on http://starplus.startv.in/.

Our pick for this year IIFA Awards are perfromances of Salman Khan and Hrithik Roshan, Chemistry of Saifeena, Hot Jacqueline Fernandez and a surprise package, outfit of MTV VJ turned Actress Sophie Chaudhary.