Volkswagen Releases the Sketch of its New Sedan designed for India
by Surili Shah
Volkswagen (VW) released the first sketch of its new sedan that is slated to hit the Indian roads later this year. It has been specifically designed for India and will be manufactured in Volkswagen’s state- of- the- art plant at Chakan, Pune.
It will no doubt carry the Volkswagen DNA of German engineering, which is innovative technology, safety, stability, sturdiness and tailored to the requirements of the Indian consumer.
Its authentic and elegant design coupled with its innovative features and driving dynamics will set benchmarks in its class and will act as a key brand pillar for Volkswagen to stimulate its growth in the country.
This new sedan will be in addition to Volkswagen’s already existing product line, which includes the Passat, Jetta, Touareg, New Beetle, Phaeton and the recently and successfully launched New Polo.
Volkswagen India has reported 1,489 units sales in the month of April, 2010.
Comparing April, 2009 with April, 2010, the Jetta and Passat have posted growth of 150 per cent and 85 per cent, respectively.
The Volkswagen Jetta clocked a growth of 43 per cent and the Passat 86 per cent in the January- April, 2010 period compared to January- April, 2009.
The outlook for the forthcoming year is also at an alltime high and judging by the start received in April this year VW is bullish on the prospects.
The VW Polo, which was launched recently has found great acceptance in the market and has so far clocked sales of 1,599 units with bookings for a further 7,300 units in the pipeline. There is a three to four months waiting period on the Polo due to this.
On the imported models, VW has managed to sell 226 Beetles during the January- April 2010 period while the premium Touareg sport- utility vehicle ( SUV) sold 69 units in the same period.
Volkswagen India makes sedans Jetta and Passat besides the Polo at its Chakan factory in Maharashtra.
It also imports the Beetle hatchback and Touareg SUV.
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